Think and Grow Rich
Think and Grow Rich
The Science of Getting Rich
The Science of Getting Rich

SMART Goals 101: Goal Setting Examples, Templates & Tips

a man setting smart goals at his computer

I think you’ll agree with me when I say:

We’ve all heard that SMART goals are important.

But a lot of people are left with questions about them, for example:

  • What exactly are they?
  • How do we use them correctly?
  • Are they really contributing to your success?

Here’s the deal:

When it comes to achieving success, one of the most important steps that you can take is setting good goals.

It is also important to recognize, though, that not all goals are created equal.

In this article, we’ll take a look at a special class of goals called SMART goals and how you can use them to heighten your chances of success.

What is a Goal?

A goal can be any objective that you set for yourself and push yourself to achieve. Sometimes that goal may be small (like waking up an hour earlier than you normally do) and sometimes it may be larger (like earning a promotion).

But here’s the kicker:

While having goals of all kinds is almost always beneficial at least to some degree, there are a few drawbacks to regular goals. For one, they’re often arbitrary, meaning that even if you achieve your goal it may not really end up providing any significant benefit to your life.

Other times, people set goals that are not truly achievable. While these goals may still inspire a person to push themselves, they often lead to frustration and disappointment when they are ultimately not achieved.

Regular goals may also be difficult to measure and gauge, making it hard for you to determine whether or not you are making any real progress toward your goal.

Lastly, unless goals are time-bound, it’s too easy for them to end up in a state of limbo where they are never really abandoned and yet never really achieved either.

Enter SMART goals, which are able to address all of the flaws associated with regular goals in order to provide you with a set of goals that will give you the maximum possible benefit.

What are SMART Goals?

SMART goals are goals with specific criteria – criteria which are easily remembered by using the acronym SMART.

In case you’re wondering:

SMART stands for “Specific”, “Measurable”, “Achievable”, “Relevant”, and “Time-Bound”.

The idea for SMART goals is believed to have got its start from Peter Drucker’s Management by Objectives concept. SMART goals also received a big boost in popularity when Professor Robert S. Rubin wrote about them in an article for The Society for Industrial and Organizational Psychology.

Now that we’ve clarified the SMART goals definition, it’s time to dive into a little more of the theory and meaning behind the acronym. We’ll also look at how SMART goals can be used to improve both your personal and professional life.

Goal-Setting Theory

Goal setting theory highlights the importance of goal setting by proposing that those who set goals for themselves are more likely to achieve success than those who do not. Researcher Edwin Locke was instrumental in proving goal-setting theory to be true, and the proposed five principles of effective goal setting.

These principles of goal-setting theory are:

  • Clarity: Goals need to be clear and easily understood in order for them to be most effective.
  • Challenge: Good goals have a high enough level of difficulty that you actually have to push yourself in order to achieve them.
  • Commitment: Without a high level of commitment, it’s difficult to achieve any goal, especially those that are somewhat challenging.
  • Feedback: You need to be able to receive information about how well you are progressing toward your goal. This information can be used as a motivator, or it may signal that your goal is either too easy or too challenging and needs to be adjusted.
  • Task Complexity: The more complex a goal is, the more time you need to give yourself to achieve it. Good goals don’t have to be complex, but understanding how complex your goals are is an important part of planning how you will achieve them.

In summary:

Goal setting theory highlights the importance of goal setting while also outlining some of the principles associated with setting and achieving good goals.

When looking at SMART goals, it’s important to understand goal setting theory, not only to provide some basis for the idea that setting good goals is beneficial but also to show the ways in which SMART goals help you fulfill its principles.

How to Set Goals (Using the SMART Acronym)

Setting SMART objectives and goals is simple – all you have to do is create a goal that fits each of the criteria in the SMART acronym.

These criteria are:


Good goals are not ambiguous. Rather, you need to have a clear, concise goal that you can set your sights on. For example, rather than saying “I want to have a better body” you could say “I want to lose fifteen pounds this summer”. You can see how the latter example is much more specific, and, therefore, is a better goal.


Tracking the progress of your goal is an important part of keeping you motivated. It allows you to set milestones that you can celebrate when you meet them and reevaluate when you don’t. It’s a good idea, then, to always have some aspect of your goal that can be measured and evaluated.


Far too many people fall into the trap of setting impossible goals for themselves. While impossible goals may push you forward for a while, you will almost certainly end up giving up on them at some point in the future. Instead of impossible, your goals should be challenging yet achievable.

Before you set a goal, make sure that you can actually envision yourself achieving it.


Not all goals are as worthwhile as others. Unless your goal is relevant to your overall plan for your life, achieving it may not accomplish anything. In order to ensure that your goal is beneficial, make sure that it is worth your time, make sure that achieving it will provide positive benefits to your life, and make sure that this goal aligns to at least some degree with the other goals you have.


Good goals need to have a target time attached to them. For example, rather than saying “I want to start reading more books” you could say “I want to read twelve books in the next six months”. You can see how the person who set that second goal will be much more motivated to succeed since they have a target date in mind for their goal.

When considering how to write SMART goals, it’s a good idea to write down each of these criteria then write a sentence or two about how your goal fits each one. If you can write a goal that fits each of these criteria, you’ll have come up with a SMART goal that is sure to be much more beneficial than a standard goal.

SMART Goals Template

In addition to writing down the criteria for a SMART goal and checking that the goal you set matches each criterion, you may also find it beneficial to make use of a more thorough goal setting template.

How you decide to use a goal setting template depends on the template itself. A SMART goals template may include things to help you analyze your goals and ensure that they are indeed a SMART goal, things to help you keep track of your progress, things to help you stay motivated, and more.

Simply fill out each section in the template as it applies to your specific goal at the time and in the order you are instructed to do so and you’ll be on your way.

For those who enjoy using templates, planners, and other written tools to help keep them organized, goal setting templates may help them get even more benefit out of their SMART goal agenda.


The difference between goal-setters and non-goal setters.

SMART Goals Examples

In case you’re still unsure what exactly qualifies a goal as being “SMART”, let’s take a look at a few examples of SMART goals.

To start:

Understand that SMART goals can apply to any goals in life.

They can include personal goals, professional goals, academic goals, business goals, and more.

They can also be long or short term.

Essentially, any type of goal can (and should) be modified so that it fits the criteria of a SMART goal.

With that said, let’s dive into some examples of goals that are SMART goals.

Example #1: Saving Money

Let’s say that your goal is to start saving more money.

Now, in and of itself, this isn’t a SMART goal, but it can easily be modified so that it is one.

For example:

You could say that you want to save $10,000 a year for the next ten years.

Now, the goal is specific and measurable, since you have an amount that you are shooting for and the ability to measure the amount you end up actually saving. This goal is time-bound as well, since your goal is to save a specific amount each year over a given period. Whether the goal is achievable depends on your own financial situation, but assuming it is, the goal fits that criteria as well.

Lastly, you have to analyze whether saving money is a relevant and important goal for you personally. Assuming it is, then the goal in this example fits all the criteria of being a SMART goal.

Example #2: Making an A on a Test

In the last example, the goal in question was a pretty long-term goal.

However, short-term goals can certainly be SMART goals as well.

Here’s how:

Let’s say your goal is to make an A on an upcoming test in a class you are taking.

Right from the start, this goal is a SMART goal. It’s certainly specific and measurable. It’s time-bound since the test will no doubt take place at a given date sometime in the future. We can also assume it’s achievable and relevant as well.

As you can see, sometimes goals must be modified so that they fit the criteria of a SMART goal, and other times the initial goal you set already fits the criteria. Either way, ensuring that the final goal you end up setting is a SMART goal is the best way to go about goal setting.

How to Achieve Goals

SMART goals may be more beneficial than the average goal, but setting a SMART goal is still only half the battle – now you have to achieve it.

This, of course, is the aspect of goal setting that people have the most trouble with. But if you’re serious about seeing your goals through to completion…

I recommend you follow these three steps:

Create a SMART Action Plan

Every SMART goal needs a SMART action plan to go along with it. This action plan focuses on how you can go about achieving your goal through things such as setting milestones, highlighting potential pitfalls that could keep you from reaching those milestones, deciding what actions you need to take to reach them, and deciding on a schedule you want to stick to.

Use a Goals Planner

I’m a big believer in the usefulness of planners, and that usefulness can be applied to achieving your goals as well. Once you’ve created milestones and a schedule in your SMART action plan, write them down in a planner and cross them off as you achieve them. Doing this will help you stay organized and keep you on track to reaching the goals you set.

Stay Focused with a Goal Journal

The truth is that the drive to achieve your goals will likely both wax and wane over time. With this being the case, you may find yourself at the point where you have all but forgotten why you set this goal for yourself in the first place. To avoid this, one of the best things you can do is to keep track of your progress in a goal journal.

Not only will writing down your thoughts, progress, and more in a journal help keep you focused on your goal, it will also serve as a reminder of why you need to stay motivated.

Following through on the SMART goals you set will always be more challenging than setting them, but if you remain dedicated and follow a well-thought-out strategy then you can certainly achieve each and every goal that you set.

Learn more about Brian Tracy’s goal setting methods from his 14-Step-Goal-Setting-Guide.

Episode 102: [ASSET PROTECTION] Protect Yourself with Scott Smith

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Show Notes

Scott Smith is an Asset Protection attorney and real estate investor with experience in everything to flipping houses to buying notes. Scott specializes on how to make sure you never lose money from lawsuits.

Download 10 Tips
to Protect Your Assets!

Scott wanted to focus his business on giving people the top level of protection possible, without complicating anything or increasing taxes. “Is it possible to have the best of all worlds?” He asked himself. Turns out it is. And that’s how his business was formed. The types of protections offered, and the way people can scale infinitely with their help makes Scott’s law firm the most competitive in the country.

Scott has been a real estate investor for 8 years, which is why he exclusively works with real estate investors. Now you don’t have to hunt down a lawyer who might know some things about real estate investing. Because Scott’s law firm is so specialized, not only can he help with any of your real estate investing needs, but his team can help anyone in all 50 states. Don’t worry, we’ll have contact information further down in the show notes.

One of the biggest ways to lose money as a real estate investor is holding property in your personal name. Scott explains it like this:

“If you’re holding property in your personal name, what you’re really saying is that if anything goes wrong anywhere in your life, you’re ok with someone being able to attack anything and everything that you own.”

What Scott focuses on in his law firm is separating the assets from the operations. You should have 2 companies. One that holds your assets, cash, stocks, personal investments, etc. Then the second one is what Scott calls your “Operating Company”. That company handles the actual “business”. It’s the company that manages the hiring of new employees, dealing with contracts, handling your leases, etc.

“Lawsuits work because there has to be a connection,” Scott tells us, “between the thing people are complaining about, and the business people are complaining about.”

So if all of your operations are going through one company and someone has a problem with it, they can only sue that company. They wouldn’t be able to attack your assets because their relationship is only with the operating company you have. It’s a way to protect what you’ve worked so hard to get.

Let’s say you’re flipping in your personal name and you’re hiring all of the contractors yourself, basically acting as the GC. That means that if anyone has a complaint against you, or the property, or anything that extends to insurance liability, that whole property gets locked up if they decide to sue you. Once that property is locked like that, you won’t be able to do anything to it until the law suite is settled.

The way to get around that is by setting up your asset company as an LLC. the best place to set it up is in Texas, but there are about 10 other states that make it easy to set up. You can use that company anywhere in the US, just like any other LLC. This is your asset company. Then, from there, you would set up a local LLC for your operations company. This one has to be local because it’s where you’re doing your day to day operations of your real estate investing business.

So let’s say you get a contractor and he makes some terrible cabinets for you and you tell him that they’re not good and you’re not going to pay for them. Of course he’s going to be upset, so he decides to sue you. Well, since you hired him through your local shell LLC, he’s not able to attack your personal name or your asset holding company. That means that while the lawsuit is going on, you can still work on that property and get it sold, and all of your assets are safe in the process. Again, this is a great way to protect yourself, your assets, and your business.

In your worst case scenario, you wind the LLC down that got sued and then open up another one to act as your operations company. In the end, you might be out court fees and a settlement, but your properties are all protected. Plus, you were still able to conduct business while the court case was happening, meaning you still made money. This is a really efficient way of getting rid of issues like that.


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The post Episode 102: [ASSET PROTECTION] Protect Yourself with Scott Smith appeared first on Flipping Junkie.

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