Archive for January, 2016

Attracting Even More Motivated Sellers in an Ever Changing Market – Part 2

You can also control the types of sellers who are contacting you and the types of properties you want to purchase. In a changing market, this ability to be flexible is especially important and using direct mail is the only marketing tool available that gives you the opportunity to pick and choose the types of sellers you want to deal with.

The more direct mail campaigns you do, the higher the response rate gets. So the more you do it, the less direct mail costs per lead and per deal. Direct mail is the only marketing technique out there that allows you to have these controls. I provide my students with a number of different types of direct mail campaigns to make sure they have the best opportunity to create more deals in their real estate investing business on an ongoing basis.

In addition, you are using your available marketing dollars to target specific types of sellers as opposed to other types of marketing like signage or an ad where you are hitting a much broader market area and hoping someone in that group has a property for sale. You should always have between three and five marketing techniques working for you at any given time and one of those needs to be direct mail marketing. I have lots of great information about other types of marketing tools on my website.

There are several great ways to get the lists you need to mail to. For the most part they are very easy to get. You can get lists to mail to from your local newspaper, from the property assessor’s office, from mailing list companies such as Core Logic, from the courthouse, or from on-line resources. There are also several national mailing list companies that can customize whatever types of lists you need. Just make sure the lists you are using are coming from a reliable source and that the information on them is current. I have information about mailing list companies you can use on my website.

When deciding what marketing tools to use in your real estate business to locate motivated sellers, direct mail absolutely needs to continue to be one of your primary sources of leads. It is definitely one of the most inexpensive, effective, and powerful tools there is to locate highly motivated sellers and create very profitable deals for your business that none of your other competitors know about.

I have even more unique resources and tools for you to find all the motivated sellers and buyers you need for your real estate investing business on my website at www.marketingmagiclady.com plus resources for list brokers to obtain your lists, and resources to get others doing all the work for you. In my Marketing Magic System I also provide you with 24 additional unique techniques to find motivated sellers for your real estate investing business.

Kathy KennebrookKathy Kennebrook is a speaker, author and has been actively investing in real estate since 1999, Kathy currently resides in Bradenton, FL and is known as the “Marketing Magic Lady” because she is the country’s leading real estate marketing expert on finding motivated sellers using direct mail.

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Squeeze Page Madness!! A Quick Guide to Setting Up Your First Squeeze Page – Part 3

A Quick Guide to Setting Up Your First Squeeze Page – Part 3

Welcome Back…Again! We’ve been talking about Squeeze Pages – what they are, why you should care, and why they work so well. In the last issue, we covered why Squeeze Pages work so well, the required elements of one, and what it should look like. I even gave you an example of one of my kick-butt headlines that worked like gangbusters! So this month, we’ll close things out nicely, but start it off here:

What You Need To Make Your Squeeze Page

There’s a few basic, required things you’ll need in order to make your Squeeze Page work. These items include:

  • A Domain Name (or URL). This is the NAME of your website, for example: Google.com or CNN.com are domain names.
  • Web Hosting. This is the storage space that hosts your website files. It’s essential.
  • An Autoresponder. This is the software that automatically works 24/7 to capture all the leads that your Squeeze Page attracts. It also allows you to automatically communicate with these leads in a pre-designated way, as well as by email blast. Very cool!
  • Software or coding skills to build your squeeze page.
  • A Freebie/Giveaway item – something of value that you give away in exchange for their information.
  • A way of delivering what you promised. You’ll need a way to give your prospect the Special Report freebie you offered. It could either be delivered in your follow-up email OR by a ‘Thank You’ page – This is the page your prospect is taken to AFTER they enter their information & click the ‘submit’ button. This page delivers your freebie AND offers them something else. This could be a ‘Special Offer’ page or a sales page.

Those are the things you need to have in order to build your Squeeze Page site.

So now the big question you might have is “Where do I GET all that stuff?”

I’ve got you covered. Here’s a list of Resources that I personally recommend you use to get what you need…

Resources:

Buying a Domain Name: There’s a LOT of companies selling domain names (aka “URL,” for “Uniform Resource Locator”).

There’s SuperSmartDomains.com, GoDaddy, 1and1, NameCheap, and many more. They’re called “Domain Registrars.”

The idea is really simple: Go to the site. Enter in the ideas you have for buying your desired domain name. See if it’s available or not. Buy the one you want. Check your email for the particulars. Then login to your Domain Manager account they give you & tweak the settings you need.

TIP: Personally, I like to brainstorm ideas for domain names, then enter my ideas all at once and see what’s available. If that sounds like it makes sense to you, here’s my favorite place for this:

http://SuperSmartDomains.com > Click on where it says “Bulk Domains” or “Bulk Options.”

Enter in as many domain name ideas you can & click the search button.

See what’s still available & buy the domain(s) you like.

If you don’t want to buy them there, just take the name of the domain(s) you want & go buy them elsewhere, like GoDaddy.

Web Hosting: There’s a lot of places you can buy your domain name, and there’s almost as many places where you get your web hosting. I’ve used several, and one of my absolute favorites is Hostgator.

I’ve set up a special deal for you!

Web Hosting: http://bit.ly/1PennyHost OR http://bit.ly/superhostingdiscount

NOTE: That site will also throw in a free domain name with your purchase! If you use the FIRST link & choose the ‘Baby’ plan, you’ll be able to get your first month for $.01, but your overall cost/month will be higher, and the Baby plan limits you to hosting only ONE domain on there. So for those reasons, I’d actually recommend that you use the 2nd link (superhostingdiscount) and get the ‘Hatchling’ plan, because you’ll not only be able to host as many websites that you like with that, you’ll also pay a lower monthly cost. But the choice is yours.

Autoresponder: The right use of an autoresponder can make all the difference in the world for you. In fact, this is the whole point of a squeeze page – to build up a list of targeted prospects with whom you can communicate on a regular basis. You want to provide value for them, and in exchange, you can occasionally offer them something that will help them while getting some compensation for what you recommend.

So here’s my best recommendation for your Autoresponder services. Use this link & get a 30-Day Free Trial: http://bit.ly/WbqKgV

Don’t worry, they have plenty of tutorials on their site AND plenty of excellent tech support to help you out just about any time you need it.

Building Your Squeeze Page: There’s actually a lot of options on how you can build your Squeeze Page(s). Some free & some paid.

Of course, you should already know that I have the hook-up for you on this. If you want a very simple way to build your squeeze page, go ahead & get access to my FREE Squeeze Page builder here: http://RealEstateSqueezePages.com

If you’re a bit advanced and/or want to have more control over how your squeeze pages look (change the design, etc.), you’ll be able to find all sorts of options out there. One of my personal favorites is to use WordPress. While this is free software, there’s a bit of a learning curve involved with it, and there are SO many ways to update/modify the configuration and functionality of it!

It’s taken me a while to fully master it, so if you have the time & patience, go ahead!

Final Recommendations: Listen, I could go on and on about so many things with regards to Squeeze Pages. But the best way to get good at something important like this is to get started on it.

And now there are two ways you can do this:

  1. You can either Do It Yourself (DIY: Do It Yourself), or
  2. You can find someone to Do It For You (DFY: Done For You).

If you really want to do it yourself, no problem.

You can get access to some awesome tutorial videos I made right here:

http://RealEstateSqueezePages.com/tutorials

If you recognize that you truly need some help, then go here:

http://realestatesqueezepages.com/tutorials/i-need-help

And In Conclusion: Thank you for taking the time to read this very special 3-part article. I sincerely hope that it helps you get started and I look forward to seeing YOUR Squeeze Page up soon!

Until Next Time,

Tony Pearl

Tony PearlTony Pearl is an entrepreneur, copywriter, proud father, mentor, marketing consultant and talented teacher who resides in the Washington, DC area. He has traveled to over 26 countries, speaks 4 languages, and continues to travel extensively. He has been a professional Ballroom and Latin dance instructor, competitor, and exhibitor for over 19 years. As a Real Estate Investor, Tony has bought and sold over Ten Million dollars worth of real estate, and has been educated by and associates with the best.

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