Archive for February, 2015

4 Shifts Needed to Sell More Homes

Blogger: 
John Burns's picture

by John Burns

As noted during our consulting team's visits to thousands of communities all over the country last year, and also shown by the slower 2014 sales in our master-planned communities survey, the land development and home building industries need to shift their mix of communities to target a different mix of buyers than the traditional mix. New home community segmentation needs to change in four ways:

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4 Shifts Needed to Sell More Homes

Blogger: 
John Burns's picture

by John Burns

As noted during our consulting team's visits to thousands of communities all over the country last year, and also shown by the slower 2014 sales in our master-planned communities survey, the land development and home building industries need to shift their mix of communities to target a different mix of buyers than the traditional mix. New home community segmentation needs to change in four ways:

read more

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