Archive for June, 2014

Knowing Your Generations

Mollie Carmichael's picture

by Mollie Carmichael

Let's look at who's shopping out there today for a new home! Who are they? What do they want? This infographic is part of a new series of studies by JBREC on generational differences, based on responses from 22,000 new home shoppers. This Generations infographic details each generation's life stage and behavior in regards to purchasing a home.

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Successful Segmentation

Pete Reeb's picture

by Pete Reeb

How do you become the 22nd-fastest-selling master-planned community in the country with just seven months of sales? Rancho Mission Viejo in San Juan Capistrano, California sold 360 homes (50-plus a month) from June to December at its two new villages nestled in the South Orange County hills just ten minutes from the beach.

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