Archive for July, 2013

The Profit Newsletter August 2013 Edition

Download The Profit Newsletter for August 2013 (PDF)

The Profit - August 2013 - High Quality PDFThe August 2013 edition of The Profit Newsletter has arrived just in time for our Atlanta REIA Main Meeting on August 5th. You can download The Profit Newsletter as a High Quality PDF (recommended) or Low Res PDF (for slower devices). The Profit is the official newsletter of the Atlanta Real Estate Investors Alliance (Atlanta REIA) and is a digital, interactive newsletter for new and seasoned real estate investors delivered as an Adobe PDF file to read on your PC, Mac, Smart Phone, iPad or other mobile ready devices with a PDF reader. Many of the articles and ads in The Profit contain many hyperlinks you can click or tap to visit websites, watch videos, listen to audios, download content, send emails, comment on articles, share socially and much more! The high res version of The Profit is “print ready” for those who want to print the newsletter on their home or business printer. Also, be sure to Subscribe to The Profit Here so you don’t miss a single monthly issue.

Download The Profit Now!
High Quality PDF / Low Res PDF
See The Profit Archives for our past editions.

This month you can enjoy a variety of real estate investing articles from Dustin Griffin, Larry Harbolt, Tony Pearl, Bill Cook, Michael Vazquez, Dyches Boddiford, Karen Bershad, Bob Massey, Don DeRosa, Matt Larsen, Bill Ham, Russ Hiner, Ron LeGrand, Jim Hitt, Jon David Huffman, Kathy Kennebrook, Mark Jackson and Jeff Nix. Atlanta REIA Silver and Gold Members can advertise in The Profit at deeply discounted rates. Anyone who wants to advertise in The Profit can call us to discuss a special plan to promote your business to our members, friends and followers throughout the year.

Driving for Dollars and Farming with Flyers

Driving for DollarsOne of our favorite and most cost effective ways to market our home buying business is through the frequent use of flyers. In fact, flyers are one most versatile and low cost forms of advertising we use at One Hour Homebuyers to generate leads on a regular basis.

Flyers can be used in a variety of formats such as handouts, posters, mini bandit signs, over sized business cards, postcards, free reports, brochures, door hangers, newspaper inserts, tear off flyers, etc.

We like to use full size 8.5” x 11” (or 9” x 12”) or half size 8.5” x 5.5” (or 8” x 6”), double sided, full color, UV coated, card stock flyers for our ongoing marketing efforts. We can get 5000 of these full color, double sided, UV coated, 9” x 12” flyers for $480 or .096 cents each. We can also get 5000 of the same flyers in 8” x 6” size for only $190 or .038 cents each! This can give us a lot of bang for our buck, depending on how we use these flyers.

When it comes to using these flyers, there are many ways to distribute them. Two of our favorite distribution methods are “Driving for Dollars” and “Farming”.

Driving for Dollars simply means to grab a stack of flyers, drive around neighborhoods and flyer houses you’d like to purchase. These houses could be For Sale by Owner, listed with a Realtor®, For Rent, vacant or whatever types of houses you choose. You could put your flyers on the mailbox, in the driveway, on the front door or the garage door. While you’re at the house, you can snap a photo or two, write down the address and a phone number too, if one is available, for future follow up by phone or direct mail.

Driving for Dollars is, by far, one of the cheapest, easiest and most cost effective ways we use to get fast, targeted results using flyers. Driving for Dollars is a perfect example Direct Marketing at its finest since we are able to target and market directly to sellers who have homes for sale right now in neighborhoods where we want to buy.

Farming is when you, or someone you hire, distributes flyers to every single home in a neighborhood where you want to buy houses, over and over again, to generate leads and continuously build your brand as a serious homebuyer in your area. The goal is not only to market directly to the sellers with homes for sale now, but to also build rapport and credibility among all the other home owners whose house isn’t for sale yet. The idea is to get current sellers to call you now and future sellers to call you first when they are finally ready to sell.

Farming has been a very effective marketing method for us since the sellers with homes currently for sale call or visit our website as do many of the people who are “thinking” about selling (the shoppers) and haven’t listed their homes for sale yet. Farming is an excellent example of Mass Marketing since you are advertising to everyone in a neighborhood where you want to buy homes even though only a dozen homes may be for sale at any given time. You can get quite a few referrals this way as well, especially if you mention a finder’s fee on your flyers.

Thoughts to Ponder When Using Flyers:

  1. What types of flyers will you use to market your business?
  2. What size, color and type of material will you use for your flyers?
  3. What marketing message will you use on your flyers?
  4. How will you capture the leads your flyers generate?
  5. How many times must you flyer someone’s house to get them to respond?
  6. How much will your flyers cost to have printed?
  7. Where will you distribute your flyers?
  8. How much will your flyers cost to distribute?
  9. How often will you flyer the same house or neighborhood?
  10. How will you track the leads your flyers generate?

Dustin GriffinDustin Griffin is the Executive Director of the Atlanta Real Estate Investors Alliance (Atlanta REIA) and the Tampa Real Estate Investors Alliance (Tampa REIA) and is also an entrepreneur, real estate investor, website developer, internet marketing enthusiast and a husband and proud father of two.

Contact Dustin Griffin

Dustin Griffin’s Other Articles >>

 Page 1 of 13  1  2  3  4  5 » ...  Last »