Your post card in the trash with the other mail is not doing you any good.
Wouldn’t it be nice to have a postcard that stands out in the pile of mail motivated sellers receive each and every day? Something that will make them pause and take notice. Something that will entice them to read the whole thing and really take the message to heart.
That’s the point isn’t it. For them to get the message and take action. That’s what we want.
Here are three post card ideas that are sure to do that for you. I dug them out of my old files where I keep marketing ideas.
The first two are not inventions of mine. I wish I could claim them as my own, but they were picked up over the years from some course or forum or just a conversation I had with another investor. The third one is an idea I got from other general marketing materials that I adapted to buying houses.
Not many people know about these and I’m happy to bring them out and share them.
Picture of their House Postcard
This one is absolutely guaranteed to get their attention. This is where you find vacant or really beat up houses and write down the address and take a picture of it. You then find out the owners address from the tax appraisal district (most are online – search for ‘[your county] appraisal district’). Go online to a postcard printer (vistaprint.com or similar) and create a postcard with the picture of the house for the front of the postcard and put your message on the back.
Your message can be as simple as, “Did you realize your house looked like this?” You could then go on to be empathetic and let them know that it happens to a lot of people. Let them know that you want to help. You can pay cash and buy the house as-is. Etc.
You can have the postcard company mail it directly to them after it’s printed.
When the homeowner opens their mailbox and sees a picture of a house they own, you better believe they are going to be curious. It might even darn well freak them out. That may be a problem for some people but for others it is a revelation. They may not be aware of the state of the property. Or, they may have just been ignoring it because they didn’t want to deal with the problem.
This puts the problem in the forefront of their mind and you are there with the solution to their problem. Talk about timing.
The Handwritten Postcard
This one can be done in batches for several properties or personalized for each one. It is simply a handwritten message on one side and your marketing message typed on the back with a call to action.
Just use a black sharpie marker and write a quick and simple message that will grab their attention. Some ideas are things like, ‘That problem property doesn’t have to cause you any more headaches. I want to buy it, CASH!’, ‘Don’t let those tenants take advantage of you any longer’, ‘I’ll buy your house today and pay cash for it.’
Don’t put a lot of stuff on here, just something that will make them have to take notice. Remember to keep it within 4″x6″ or 5″x7″ or whatever size of postcard you are going to use. Resizing images can cause them to look “fuzzy” and digital. You want it to look like you actually wrote the message on the card yourself.
Take your written message and scan it with the highest possible settings. Take that image and upload to the post card printer’s website. Type up your message for the back of the card and don’t forget the call to action. This is something like, ‘Be sure to call today as I am only buying a certain number of houses in the area. Call now.’
The Advertorial Postcard
I’m awfully proud of this one. This one is basically made to look like a newspaper article.
What you do to make it look like a newspaper article is type it up as 2 columns of text and have a headline at the top. Put a border around it or simulated paper tear graphics to make it look like it was torn out of the paper or cut out.
The headline should be an attention grabber that seems newsworthy. For example, ‘In a slow housing marketing, local couple buying houses fast.’ or ‘Unwanted house? Local company paying cash for houses.’
The message should be written as though you were interviewed by the newspaper. You would think this would be difficult to do. That’s what I thought. But, as soon as I got the idea for the article, the wording just flowed. Read the newspaper for examples and ideas.
If you have testimonials, be sure to include one or a couple. You can do this by stating, ‘Mr Smith happily sold his unwanted house to Danny. This is what he had to say, ‘[insert testimonial here]‘.
You could print this one at home with thin card stock. I just don’t like to recommend printing cards at home because it just takes up too much time trying to get everything right….and I always had trouble with printers getting all clogged up.
The great thing about this one is you can probably use it pretty much as-is for a press release. Check out PRWeb.com. That can be great way to have local news pick up your story.
Do you have any creative postcard ideas? If so, please don’t hesitate to share them in the comments below. Even if you haven’t ever used them or just thought of something, share it.
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If you are interested in more marketing ideas, here are 57 motivated seller marketing ideas.
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